Sex sells. This isn’t a surprise. But while we’re titillated (how’s that for a delicious pun?) by financial porn the feeling is fleeting. The results are disastrous.

Just how bad is it? Kudos to Jimmy Atkinson at Fund Reference for putting together this plain language comparison (with pretty charts for the USA Today crowd) for how what works and what we should be doing compares to what doesn’t work yet what statistics show we are overwhelmingly interested in.