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Ignorance is Bliss

A couple of recent studies highlight the (willful?) financial ignorance of the American public: The audit confirmation service Confirmation.com polled college-educated investors about the Bernie Madoff fraud.  The findings are interesting: 27% of respondents never heard of Bernie Madoff or are aware he perpetrated a stock market fraud 50% of respondents between the ages of 18 and [...]

Money Scripts – I Am My Own Worst Enemy

Behavioral finance suggests the power of emotions sways and often overrules our rational, logical minds.  These emotions are often (but not always) inherited from and influenced by our parents through "money scripts" - ingrained, often unconscious beliefs we hold about money.  Scripts may include beliefs about wealth, poverty, budgeting, spending, saving, charitable giving, investing, protecting/insuring, [...]

15 Minutes Can Save You 15%

"All the rusted signs we ignore throughout our lives...choosing the shiny ones instead." "Hello, Springfield.  Sorry to divert your attention from all the big noises and shiny things." Recognize the above?  One of them?  Both? The first is a lyric from Pearl Jam's "Thumbing My Way."  The second is The Simpsons' Sideshow Bob interrupting the crowd at the air [...]

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