You may be surprised to learn the answer is yes yes yes!

Whether it’s the humorous GEICO gecko or the shamelessly transparent, ethnically non-threatening State Farm pitchman (what, we’re not supposed to see through this?) we’re inundated with message after message promoting the idea that insuring our homes, the most valuable asset for many of us, is all about finding the least expensive policy.  This over-commoditization has left many of us with gaping holes in coverage and the assumption of far too much risk.  Sadly it’s too often the case that homeowners learn when it’s too late (read:  after suffering a loss) that effective risk management is much more dynamic than price.

Our longtime friend and colleague Wayne Salley at WS Risk Management Consulting wrote a wonderful article addressing the issue.  We strongly encourage you to take a couple of minutes to review it.

Many thanks to AllBusiness for permission to link to this informative article.