…is you. Thank you Josh Brown for this enlightening look at how people can’t seem to get out of their own way.

If you’re an Apollo client (and, if not, why aren’t you?!) or a reader of our blog/newsletters you would be correct in assuming the behavioral finance themes underlying the reactions to market stress and volatility are of particular interest to us.

Have you experienced any of the feelings he describes? Of course you have – you’re human after all. What’s important is not avoiding these feelings. Instead it’s what you choose to do about them. Do you (re)act or do you trust the process?

If you’re a skeptic reach out to the coaching staffs of the Seahawks and Patriots. Ask how they feel about the end of Super Bowl XLIX. The former (re)acted. The latter opted to trust the process and, I suspect, is rather happy with the outcome.

Happy Friday everyone!