The results of a recent poll by the CFA Institute exhibit interesting findings regarding our bias towards ownership – the so-called Endowment Effect.

A full 84% of respondents indicated selling is tougher than buying. The most emotionally taxing decisions are outright sales (43%) followed by short sales (41%).

Buying on margin (13%) came in third. Straightforward and outright purchases (3%) came in last.

It’s no surprise that the easiest and most intuitive simple purchase causes the least stress. Fluency Bias suggests we desire and seek out simple strategies.

The full CFA Institute report may be found here. Additional information on biases may be found here.