When we advise that strategies are means to an end rather than ends in themselves we like to joke that our clients have tuned us out or drank the Kool-Aid.  It’s also possible we’ve worn them down to the point where they believe resistance is futile.

Kidding aside no investment or tax or insurance solution can be meaningful without context and perspective – without meaning and purpose.

A recent offering from the fine folks at DailyGood tells the story Viktor Frankl.  It does a nice job of framing the argument.  We strongly encourage you to give it a few minutes of your time.  A little bit of the good stuff goes a long way!